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PRIVACY POLICY

Introduction

At www.aurbanthreads.com, we prioritize your privacy as much as you value your unique style. Trust is the foundation of our relationship with customers, and we are committed to transparently handling your personal data with the utmost care. This policy outlines how we collect, use, and protect your information to ensure a secure and personalized shopping experience.

Information We Collect

When you interact with our site, we gather two types of data: automatically collected information (e.g., IP address, device type, browsing behavior via cookies) and user-provided details (e.g., name, email, shipping address, payment information during checkout). For instance, cookies help us remember your cart items, while your account preferences allow us to tailor recommendations like our Graphic Sweaters or Silk Maxi Dresses to your taste.

How We Use Your Data

Your data enables us to process orders efficiently, respond to customer service inquiries, and refine our product offerings—whether it’s suggesting Quilted Jackets for winter or Denim Shorts for summer. We also analyze trends to improve website functionality and may send curated promotions (with your consent) based on your browsing history, such as new arrivals in Checkered Shirts or High-Waisted Skirts.

Cookies and Tracking Technologies

Cookies play a key role in enhancing your experience. Session cookies ensure smooth navigation during checkout, while persistent cookies remember your login details for future visits. Third-party tools like Google Analytics help us understand how customers explore our Trendy Shirts collection or which Fitted Blazers are most viewed. You can manage cookie preferences via your browser settings, though disabling them may limit features like personalized recommendations.

Data Security Measures

We employ industry-standard encryption (SSL/TLS) for all transactions and store sensitive data like payment details in secure, access-controlled environments. Regular security audits and staff training ensure compliance with protocols to prevent unauthorized access or breaches. Rest assured, your love for Woolen Trousers or Turtleneck Pullovers stays private with us.

Third-Party Sharing

We collaborate only with trusted partners necessary for operations—payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., FedEx), and marketing platforms. Shared data is strictly limited; for example, logistics providers receive only your delivery address to ship that perfect Pullover. We vet all third parties for GDPR or CCPA compliance and never sell your data to advertisers.

User Rights and Contact

You have the right to access, correct, or request deletion of your data at any time. To update your preferences for our Dresses newsletters or inquire about stored information, reach us at [email protected]. We respond to all requests within 30 days and will gladly explain how your Jackets purchase history is handled.

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